Herb Lubalin used expressive typographic layouts in many of his counterculture magazines. These layouts showed the diverse and tumultuous era of the 1960s and early 70s including the Cold War, Civil Rights campaign, the Vietnam War, and the Space Race. Lubalin designed three magazines that were dedicated to the sexual revolution of the 1960s, and one magazine that revolutionized the advertisement of typefaces. These explosive typographic characteristics found in his early counterculture magazines can still be seen in counterculture designs today as more communities seek to gain acceptance.
Keywords: Herb Lubalin, typography, magazines, design, counterculture
