Herb Lubalin: The King of Expressive Type

Nichole Burroughs, Amanda Horton, Department of Fine Arts and Design, University of Central Oklahoma 100 N. University Dr., Edmond, OK 73034

Herb Lubalin used expressive typographic layouts in many of his counterculture magazines. These layouts showed the diverse and tumultuous era of the 1960s and early 70s including the Cold War, Civil Rights campaign, the Vietnam War, and the Space Race. Lubalin designed three magazines that were dedicated to the sexual revolution of the 1960s, and one magazine that revolutionized the advertisement of typefaces. These explosive typographic characteristics found in his early counterculture magazines can still be seen in counterculture designs today as more communities seek to gain acceptance.

Keywords: Herb Lubalin, typography, magazines, design, counterculture

Additional Abstract Information

Presenter: Nichole Burroughs

Institution: University of Central Oklahoma

Type: Poster

Subject: Art History & Visual Arts

Status: Approved

Time and Location

Session: Poster 1
Date/Time: Mon 1:30pm-2:30pm
Session Number: 2070