The Impact of Motivational Book Reading on Attitude Changes: Mediating Role of Emotional Intelligence

Kihwan Kim and Mitchell Lanzl, School of Business, Kean University, 1000 Morris Ave, Union, NJ 07083

Similar to the impact of core self-evaluation on employees performance, students’ core self-evaluation influences academic performances as well. In particular, self-efficacy, locus of control, and self-esteem had a positive impact on GPA, retention rate, satisfaction with college life. In spite of the importance of students’ attitudes, there have been few studies on how the attitudes can be developed. Grounded on vicarious learning theory, the current research examined the impact of motivational book reading on the development of self-efficacy, self-esteem, and locus of control. A total of 68 business major students participated in the experiment. The data analysis revealed that motivational book reading significantly increased students self-efficacy and locus of control, but not self-esteem. Additional exploratory analysis revealed that students’ emotional intelligence positively influence the change of self-efficacy and locus of control. The current study provides practical implications and future research issues.

Additional Abstract Information

Presenter: Mitchell Lanzl

Institution: Kean University

Type: Poster

Subject: Psychology

Status: Approved

Time and Location

Session: Poster 11
Date/Time: Wed 3:00pm-4:00pm
Session Number: 7013