Constituent Behavior Associated with College Giving

Amelia Cichoski, Heriberto Lopez, Collin Nill, and Dr. Joe Roith, Center for Interdisciplinary Research, St. Olaf College, 1500 St. Olaf Ave., Northfield, MN 55057

St. Olaf College, like many colleges across the U.S., is concerned about acquiring new donors and retaining existing donors. Data on donations given between June 2019 and May 2020 by over 15,000 constituents of the college (i.e. alumni, individual donors, parents of students) were collected from St. Olaf Advancement. The goal of this study was to better understand the behavior of donors and to understand which characteristics of constituents and types of email communications lead to donations in order to help St. Olaf Advancement more effectively target donors. Constituent loyalty and tier, two of the most significant predictors of donations, were a main focus of the study. Linear regression was used to quantify the effects of constituent characteristics on the amount donated. Logistic regression, a method often used to determine a response based on categorical variables, was used to determine which constituent characteristics (i.e. age, geographical region, etc) are associated with donor retention at St. Olaf College. 

Additional Abstract Information

Presenters: Amelia Cichoski, Heriberto Lopez, Collin Nill

Institution: St. Olaf College

Type: Poster

Subject: Mathematics

Status: Approved

Time and Location

Session: Poster 8
Date/Time: Tue 5:00pm-6:00pm
Session Number: 5562