The ancient Aztecs created a rich and powerful culture which still influences and inspires generations of their descendants, both mestizo and indigenous, as well as those to whom they have no relation at all. Aztec was not merely a culture. It was a sturdy and vast empire. The Aztec capital, Tenochtitlan, was based in the same location as modern-day Mexico City, the capital city of Mexico. The sun heavily influenced the Aztecs and neighboring cultures and is regularly seen in their relics on a religious level. Specific examples of color, varying styles, and rhythmic patterns can be linked back to Aztec artifacts. They are reflected in the content of codices, pictographs, and relics. These treatments and imagery have been repeated throughout the generations, eventually resulting in rich and vibrant arrangements, concepts, designs, advertisements, and symbols full of meaning. A key project reflecting Aztec imagery is the 1968 Olympics in Mexico City and its corresponding graphic and type treatments, paying homage to their ancestors.
Keywords: design, Aztec, Mexico, color, style, rhythm, concept, imagery
