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Applying the Integrated Model of Behavior to College Student Drinking Behavior During the COVID-19 Pandemic

Bernadette Ebri and Dr. Rose Marie Ward Miami University Department of Kinesiology and Health 106 Phillips Hall Oxford, OH 45056

Alcohol consumption continues to be a problem on college campuses. Whereas college students are motivated to consume alcohol for a multitude of reasons, researchers have distilled drinking motives into four main categories: social, enhancement, coping, and conformity (Cooper, 1994). It is unclear why college students have continued to attend large social gatherings where alcohol is consumed, despite government and university policies that prohibit the behavior during the COVID-19 pandemic. Drinking motives may partially explain risky drinking behaviors during the pandemic. A popular health behavior change model that may be used to examine the role of beliefs in health behaviors is the Integrated Model of Behavior (IBM). The IBM expands on the Theory of Reasoned Action and includes attitudinal, normative, and perceived control beliefs. Some research has been done to understand the impact of risk perception on health behaviors during the pandemic (Tomczyk et al, 2020), but there is a relative paucity of research examining college students’ alcohol consumption during this time. The purpose of this study is to use the IBM to predict drinking motives and binge drinking behaviors of college students during the COVID-19 pandemic. Data collection is ongoing using an online Qualtrics survey in which college students at a Midwestern midsized university were recruited via snowball sampling. It is expected that positive beliefs toward attending large parties will be correlated with social drinking motives and binge drinking. The results from this study can be used to build an information campaign in future semesters to reduce problematic alcohol consumption during the pandemic.

 




Additional Abstract Information

Presenter: Bernadette Ebri

Institution: Miami University

Type: Poster

Subject: Nursing & Public Health

Status: Approved


Time and Location

Session: Poster 9
Date/Time: Wed 12:00pm-1:00pm
Session Number: 6009