The Commercial Advertising in Republic of China Time

Jiaxiao Che, Amanda Horton, School of Design, University of Central Oklahoma, 100 N University Dr, Edmond, OK 73034

Commercial design first appeared in China in the Republic of China time. The Republic of China (1912-1949) was a particular time in Chinese design history. In 1911, the Qing Dynasty was overthrown, and the Republic of China was established. The new government supported the free economic market. So, commercial advertising design was developed very fast at that time. The import trade was the primary financial situation in the early years, producing many foreign goods advertising posters and flyers. Domestic industrial developed later; it improved the domestic products commercial advertising hugely. During that time, advertising was viral and growing fast. The style was unique; traditional art was using wildly, western elements are also trendy. And there was a noticeable feature, advertising during that time were popular in celebrity endorsements—no matter what kind of product they were trying to sell. The slogan or quote was usually full of stories, which was fit the culture. Also, the text on the advertising always read right to left. Republic of China was a significant time for developing commercial graphic design in China. It brought a new art form and commercial sales model.

Keyword: Republic of China, Commercial Advertising, 

Additional Abstract Information

Presenter: Jiaxiao Che

Institution: University of Central Oklahoma

Type: Poster

Subject: Art History & Visual Arts

Status: Approved

Time and Location

Session: Poster 1
Date/Time: Mon 1:30pm-2:30pm
Session Number: 2061