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Aleena Ferozuddin, Asli Bursalioglu, and Margaret Guy, Department of Psychology, Loyola University Chicago, 1032 West Sheridan Rd, Chicago, IL 60660.
Abstract The other race effect (ORE) is a phenomenon that describes our preference and superior processing of faces that belong to our own race (Meissner & Brigham, 2001). It begins to develop early in life as infants show preferential looking and greater processing of faces that are of their own race (Kelly et al., 2007). The primary goal of the current research project is to investigate how exposure to an multimodal (audiovisual) other-race face stimulus impacts the development of the ORE, as evidenced by infants’ attention to and processing of other-race faces following this short exposure. Multimodal stimuli have shown to elicit greater attention in infants compared to unimodal stimuli (Bremner, Todd, Castellanos, & Sorondo (2016). These findings suggest that multimodal stimuli may, subsequently, encourage longer looking times and as a result, increased face processing. Infant participants in the control group will be familiarized with an engaging unimodal (voice only) video of a woman of South Asian descent (the “other” race) reciting a children’s story in an infant-directed manner. Following the familiarization, participants will view a multimodal video of an other-race face reciting a story. Then, face processing will be assessed using paired comparisons including brief presentations of the familiar face, a novel other-race face (same-race as the face presented in the familiarization phase), and a novel other-race face (different-race from the familiarization face). Participants will complete the study online using the LookIt online child lab developed by MIT. We hypothesize that infants will show increased processing of other-race faces following multimodal other-race, but not unimodal other-race exposure. Results from this study will contribute to our knowledge of infant learning and how multimodal exposure may impact learning of other-race faces.
Abstract
The other race effect (ORE) is a phenomenon that describes our preference and superior processing of faces that belong to our own race (Meissner & Brigham, 2001). It begins to develop early in life as infants show preferential looking and greater processing of faces that are of their own race (Kelly et al., 2007). The primary goal of the current research project is to investigate how exposure to an multimodal (audiovisual) other-race face stimulus impacts the development of the ORE, as evidenced by infants’ attention to and processing of other-race faces following this short exposure. Multimodal stimuli have shown to elicit greater attention in infants compared to unimodal stimuli (Bremner, Todd, Castellanos, & Sorondo (2016). These findings suggest that multimodal stimuli may, subsequently, encourage longer looking times and as a result, increased face processing. Infant participants in the control group will be familiarized with an engaging unimodal (voice only) video of a woman of South Asian descent (the “other” race) reciting a children’s story in an infant-directed manner. Following the familiarization, participants will view a multimodal video of an other-race face reciting a story. Then, face processing will be assessed using paired comparisons including brief presentations of the familiar face, a novel other-race face (same-race as the face presented in the familiarization phase), and a novel other-race face (different-race from the familiarization face). Participants will complete the study online using the LookIt online child lab developed by MIT. We hypothesize that infants will show increased processing of other-race faces following multimodal other-race, but not unimodal other-race exposure. Results from this study will contribute to our knowledge of infant learning and how multimodal exposure may impact learning of other-race faces.
Presenter: Aleena Ferozuddin
Institution: Loyola University of Chicago
Type: Poster
Subject: Psychology
Status: Approved
